Using Video to Promote Unique Products - Part 1

Video communications transform the way you communicate with your customers and prospects - they are underused digital marketing tools that are ideal for product showcases and customer testimonials. Furthermore, as the proliferation of video content continues across the Internet, consumers have become accustomed to viewing video to learn more about companies and products.

At first glance, producing a video may seem like a time-consuming, expensive marketing initiative. Not the case. New video capture tools and self-serve video platforms are changing the way businesses tell their stories.

In this multi-part blog series, I'll describe my personal experience with video; identify what has/hasn't worked; and provide links to useful resources to support your own video production.

Video Type: "Moving Pictures"

This is probably the easiest, quickest way to add some pizzaz to your Web site and email communications. I use an online service called Animoto. This Web-based service allows you to upload pictures into a pre-designed theme, add text highlights, pick a music track, and produce. Animoto takes care of the rest - your still images are presented to the viewer in a 'video-like' way. Check out this example that Fisher Marketing created for a local bakery:




Animoto periodically runs 30-day trials. Enjoy.

Stay tuned for Part 2, where I will cover screen capture software and easy editing.