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| MarketingSherpa Summit in Waltham, MA |
Last week, I attended MarketingSherpa's Marketing Summit in Waltham, MA. I originally marked this Summit on my calendar for the networking opportunities and educational sessions on social media trends and lead nurturing...And the fact that the Summit took place in Waltham didn't hurt, either.
Overall, I found the Summit to be well attended by mid-level and executive-level marketing folks from a range of industries. I definitely took away new marketing ideas for lead generation 'programs' using a combination of social media and video. More on that later...
