I recently attended a design conference centered around the use of Adobe InDesign and Flash for print and online advertisement creation. During one conversation, an Adobe representative made the statement above, implying the increasing use of the color orange within online advertising. I figured I would investigate this assertion as well...
In the early 2000s, we just didn't see too many online advertisements using vibrant bold colors such as orange and red. Was this due to the fact that many companies outsourced design to agencies where the colors orange and red were just too bold to use in advertising concepts? Perhaps it is not such a stretch to consider, given the wide adoption of easy-to-use graphic design programs. Nowadays, practically anyone can interlace / layer several images and color tones together to create a rich, deep design template.
How can you use orange in your marketing materials? The color orange is synonymous with autumn, however brighter orange colors is commonly associated with summer sunsets. Use orange shades for seasonal marketing materials; as an accent color, border color, or design element. Use orange with a royal blue for a deep contrast; orange transitioned with red or yellow makes a natural combination.
Here are some samples:
