I just happened to run into a very interesting report from Marketwire entitled "Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources" that summarizes various marketing strategies, with data and case examples to back them up. This is really good reading for the small business owner.
You may see the report here (basic registration is required):
http://www.marketwire.com/mw/include.do?module=&pageid=746
One of the important points that I took away from the article is the suggestion of ramping up permission-based marketing tactics... Yeah, we've heard it all before. But, the reality is that blogging is replacing costly trade shows; social media is replacing direct mail campaigns; RSS news feeds are replacing email blasts & quarterly newsletters. Not to mention that organic search results in top search engines are more critical than ever. Who has the budget to spend thousands of dollars per month on ppc campaigns?
Anyway, I hope you'll grab the Marketwire paper - it's definitely worth a read.
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